Designed by early childhood education experts

Our purpose is to produce alternative options to pure plastic toys for increased sustainability. Therefore, Yuyu blocks are made of solid wood. All Yuyu products are produced in the EU or made in Finland. 

Our block’s minimalistic design leaves space for the child to explore, experiment, interpret the geometric forms and even reinterpret the different shapes. What if mixing and combining the same pieces leads you to different results? Let your imagination run wild and tell us what kind of combinations you will come up with?


Yuyu Curious Starter Kit

Wooden blocks, cotton bag & 8 activity cardsYou will also get extra content to support play and wellbeing for 3 months, FREE of charge

Yuyu Curious Starter kit includes five unique wooden blocks that can be combined together in many different ways – only your imagination is the limit!

Yuyu wooden blocks are non-toxic and eco-friendly because they are made from birch and the surface is treated with non-toxic wax. The blocks are manufactured by our trusted partners, wood craftsmen, in Finland and elsewhere within the EU. The blocks are a result of over a year of design, prototyping, and testing with early childhood education-aged children and their parents.

Activity cards

The Starter Kit includes 8 activity cards. The playtime you create with Yuyu activities will be different each time. When you turn the cards around, you can start building a world of your own and create the most peculiar places with your Yuyu blocks!

The activity cards are pre-designed play sessions. One session lasts 10-15 minutes but nothing stops you from continuing the play as long as you feel like it! The content itself is designed by Finnish teachers and professionals of music, wellbeing, nutrition, and literacy, for example. The activities are super easy to conduct and this way everyone can be a Finnish teacher to their dearest ones for a moment. 

In addition to the existing 8 activity cards you get with the started packages, well prepare seasonal activity cards, as well. When turned around, you can grow the world of Yuyu and find new exciting places to visit with your Yuyu blocks!

You will also get extra Yuyu Club content to support play and wellbeing for 3 months, FREE of charge

Yuyu Club offers curated Educational activities and playtimes for kids of 3-6 to boost Play and Creativity once a month. Yuyu Club is filled with seasonal activity tips, food recipes, nutrition-related insights, musical activities, and information about Finnish early childhood education and care, links to webinars, and tips for parents for example. You will receive great contents that support the play and wellbeing of children and adults.